![]() ![]() But they won’t produce the results you need. There are freelance writers out there like that, of course. Neither are they a way of outsourcing work companies don’t ‘have time’ to do themselves. We’ll cover this in more depth later.įreelance writers produce content that provides some kind of value for its intended audience – these professionals do not simply provide a mouthpiece for whatever company happens to hire them. Blogging is not just writing an article, posting it and praying for traffic. Done correctly, blogging is a subset of content marketing. My personal favourite, blogging, is another type of writing that also requires a specific skillset. Copywriting is a subset of freelance writing. ![]() Copywriting is directly geared towards conversion and selling products. It’s a highly marketable skill that people perfect over years. ‘Copywriting’ is also different to ‘writing’. Call them writers if you will – but be mindful that marketing is the business function. Far more than just ‘writing’, content marketing has a price tag to match.Īlso, freelance writers are usually marketers. Calling them freelance writers doesn’t really cut it and adds more confusions. This is to check we’re on the same page for our terminology.įor example, the term ‘content marketing’ is thrown around a lot – but it actually has a very specific meaning. That’s why I always ask quite a few questions when a potential client wants to hire me. It’s also due to the different types of projects that may fall into the broad category of ‘freelance writing’. It’s partly because of the nature of the freelance market. WHY IS THERE SO MUCH CONFLICTING INFORMATION? Usually businesses will hire a freelance writer because you are seeking some business growth – achieved through marketing. My answers are given in the context of the era of digital marketing. I attempt to answer this question for businesses by applying my own experience of running my freelance writing business. The question of price is a tricky one for both freelance writers and their clients. The sheer number of job titles out there adds more confusion and there are no official rates published anywhere. Businesses need to hire freelance writers, but stumble when it comes to working out what they should pay. ![]()
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